“I’d rather have people have the option of while they’re looking at something and go, ‘Oh, I like that jacket,’ and be able to buy it.”Īs designers continue to figure out the format and sales models that work best for their brand, one can’t help but wonder if fashion weeks are as relevant anymore. “It doesn’t always have to be this approach where someone’s presenting it,” he says. Not unlike Dash, a number of designers, including Thakoon and Misha Nonoo, are now implementing the direct-to-consumer business model that were first embraced by digital-first companies like Warby Parker and Everlane. “What I’ve been noticing with the millennials is that they’ll pay for quality,” Dash explains, adding that being able to sell directly online erases the middleman and “you can sell something and make your full margin. Watch 'The Nice Guys' Star Margaret Qualley Dance Her Way Through Spike Jonze's Kenzo Film Dash also partnered with West to purchase streetwear e-commerce site Karmaloop last March. He also worked with ex-wife Rachel Roy on her namesake label and partnered with Charlotte Ronson on C. The entrepreneur is no stranger to the fashion industry, having previously launched Rocawear with Jay Z in 1995 before he was bought out of the company by the rapper in 2005. (For comparison, a non-customized tee would be $50.) Dash’s girlfriend, photographer and designer Raquel M. He also has plans to launch a men’s cut-and-sew line that will be made to order, with prices from $80 to $100 for a cut-and-sew T-shirt. His latest label, Poppington, offers tees, fleece sweaters, hats, socks and women’s swimwear, which are all made in America, Dash says. He continues, “I always knew that content was the best way to sell things, but my thing was, why sell other people’s stuff if I have a point of view?” I also notice that whatever artist has a movie made about them, their merch skyrockets, like Johnny Cash.” “I always look at the movie as the best commercial in the world. “I always wanted people to be able to buy the stuff they see it,” Dash tells Pret-a-Reporter. Rihanna Is Launching a Fenty x Puma Pop-Up in L.A.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |